What are AI Agents? Create your Own in Minutes
You’ve probably heard the term AI Agent floating around in headlines and tech updates. It’s trending—and for good reason. AI agents represent the next evolution of chatbots, and at Social Intents, we make it incredibly easy to build your own powerful AI agent, no coding required.
In this article, we’ll break down:
- What an AI agent really is
- Why AI agents are more than just chatbots
- How you can build and launch your own in just minutes using Social Intents
- Real-world use cases like human escalation to Microsoft Teams, Slack, and Google Chat
What is an AI Agent?
At a high level, an AI agent is a system that observes, thinks, and acts. Unlike basic chatbots that just respond to questions, AI agents take it a step further. They understand user intent and trigger actions based on that intent.
For example, your AI agent could:
- Escalate a conversation to your live team in Microsoft Teams
- Trigger a Calendly booking
- Show a special offer or coupon during cancellation flows
- Send data to your CRM or webhook
- And more—all automatically, based on how a conversation unfolds
Think of it as a chatbot with the intelligence of ChatGPT and the power to take real-world actions.
How Are AI Agents Different From Traditional Chatbots?
Here’s a simple comparison:
| Feature | Basic Chatbot | AI Agent (via Social Intents) |
|---|---|---|
| Responds to questions | ✅ | ✅ |
| Understands context | ❌ | ✅ (via ChatGPT) |
| Can perform tasks | ❌ | ✅ (via AI Actions) |
| Escalates to humans | ❌ | ✅ Microsoft Teams, Slack, Google Chat |
| No-code setup | ✅ | ✅ |
In short: AI agents are chatbots that can act—not just talk. These AI agents can act on conversation context provided during a chat conversation automatically.
How to Build Your Own AI Agent in Social Intents
Step 1: Create Your Chatbot
- Go to your Social Intents dashboard or sign up for a free trial.
- Click Add Chat App
- Head to the Chatbot Training sub-tab and enter your website urls and upload documents or training content
- The more targeted your content, the smarter your chatbot becomes
- Click Train All
Step 2: Customize Your Chatbot
- Update the instruction phrases to control the tone (e.g., friendly support or persuasive sales)
- Choose a visual style that matches your brand
- Add fallback Question and Answers for unclear questions
Step 3: Add Custom Actions
Go to the Actions tab in the top menu to add custom AI Agents. This is where the magic happens.
Here, you can configure powerful no-code actions like:
- Meeting scheduler: Trigger a Calendly popup when a user says “I’d like a demo”
- Lead Forms: Trigger embedded forms or buttons with links to guide the use on their journey
- Webhooks & APIs: Integrate with your internal tools
In the example below we show you how to do real time weather lookups using the openweathermap.com api.
Step 4: Test in Real Time
Once your chatbot and actions are set up, test everything in your test Chat Widget
- Try different phrases
- Watch how actions trigger in real-time
- Fine-tune prompts for maximum accuracy
Step 5: Deploy on Your Website or Messaging Platform
With Social Intents, you can deploy your AI agent in minutes to:
- Your website (via our chatbot widget)
- Facebook Messenger
- SMS/Phone chatbots
It only takes a few clicks to connect, and once it’s live, your bot will work 24/7—with your team available for real-time escalation.
Pro Tips to Make Your AI Agent Smarter
- Use clear file names and label training data (e.g., “billing_FAQ.pdf”)
- Set specific triggers for each action so the bot knows exactly when to act
- Add Q&A pairs for your top questions to improve confidence
- Regularly review chat logs and retrain the bot to fix weak answers
You're Now an AI Agent Builder
You don’t need to be a developer to launch a fully functional AI agent today. With Social Intents, you get the power of ChatGPT, custom training, and real-time human escalation—all in a no-code interface.
Ready to build yours? Start today for free!