How to integrate Google Analytics GA4 with Live Chat

With our Google Analytics GA4 Live Chat integration, you can easily collect your live chat events and data in your Google Analytics account.  We track custom Events for each live chat that you set up and you have easy access to these events for reporting in Google Analytics as well as conversion tracking in GA4.

We track Custom Event Data including Live Chats requests, Chats Answered by Agent, Offline Chat messages, and Missed Live Chat messages.  You can create custom reports detailing the live chat information using the Explore link in GA4. This tutorial from Google describes setting up reporting on custom events and event parameters with Custom Dimensions.

Google Analytics Live Chat Integration Set Up

Configuring your live chat settings to track Google Analytics Custom events is easy.  From either our Microsoft Teams Live Chat application, just navigate to your Live Chat Settings in the Teams left side bar.  Then select Edit Chat widget and go to the CSS & Javascript Section.  Here you can enter your Google Tag ID and GA4 API Secret.  Once you save your settings, we'll track custom events for you using a server side event push to analytics.

For our Slack and Web Dashboard customers, login to your Social Intents account, select My Apps --> Chat Widget and navigate to your CSS & Javascript Tab.  Enter your Google Tag ID and GA4 API Secret and click save